Formación
Leave a comment

THE EUROPEAN FASHION AWARD FASH 2017

At the start of the Berlin Fashion Week, the European Fashion Award FASH 2017 was given to six young designers. The awards, valued 200,000 euro in total were handed over inside the stunning basilica of the Bode-Museum, which is a UNESCO World Heritage site. Michael Roth, Minister of State for Europe, praised in his speech the talents: “I am honored to present this year’s prize-winners with the European Fashion Award FASH. Fashion reflects the times, sets trends, and creates identities. It is European, even cosmopolitan. It is not bound by borders, but instead brings people from all over the world closer together. Because of this, it is a friend of the Federal Foreign Office”.

Unique fashion // The theme of the European Fashion Award FASH 2017 was “Get Real” and the goal was to create unique fashion that is emotional, touching and surprising. All of the winners have looked at social media in a critical way as commercial interests become more and more important. Hannah Kliewer’s (1st prize – Student Category) knitted collection, with its authenticity and over-sized collars, offers protection from the storm of social media on the journey to find one’s self. Lea Schweinfurth (2nd prize) transformed her real and virtual into fashion full of strong poetry and personality, lust and seductive beauty. Andreas Stang (3rd prize) explores the desire to look beautiful with glistening jewelry and ironic exaggeration. In the Graduates Category, Sonja Litichevskaya (1st prize) combined the art of Russian constructivism and the Perestroika era with an optimistic view of the future in a powerful design. Katja Skoppeks’ (2nd prize) collection offers comfort and closeness, protection and belonging in these uncertain times. Livia Honus (3rd prize) illustrates “selfie” culture in a colorful way and with a lot of humor. 205 students from 29 countries in Europe, Asia, and America entered the global competition.

Ausstellung des European Fashion Award FASH 2017 in der Basilika des Berliner Bode-Museum. Foto: © Ulf Büschleb / SDBI

Ausstellung des European Fashion Award FASH 2017 in der Basilika des Berliner Bode-Museum. Foto: © Ulf Büschleb / SDBI

Hannah Kliewer, 1. Preis Studierende European Fashion Award FASH 2017 (rechts) mit Thomas Steinbrück, Creative Director Reebok und Jurymitglied (links) Foto: ©Bernhard Ludewig / SDBI

Hannah Kliewer, 1. Preis Studierende European Fashion Award FASH 2017 (rechts) mit Thomas Steinbrück, Creative Director Reebok und Jurymitglied (links) Foto: ©Bernhard Ludewig / SDBI

Lea Schweinfurth, 2. Preis Studierende European Fashion Award FASH 2017 mit Otto Drögsler, Creative Director Odeeh und Mitglied der Jury (von links) Foto: © Bernhard Ludewig / SDBI

Lea Schweinfurth, 2. Preis Studierende European Fashion Award FASH 2017 mit Otto Drögsler, Creative Director Odeeh und Mitglied der Jury (von links) Foto: © Bernhard Ludewig / SDBI

Andreas Stang, 3. Preis Studierende European Fashion Award FASH 2017 (rechts) und Manfred Junkert vom Gesamtverband Textil und Mode (links). Foto: © Bernhard Ludewig / SDBI

Andreas Stang, 3. Preis Studierende European Fashion Award FASH 2017 (rechts) und Manfred Junkert vom Gesamtverband Textil und Mode (links). Foto: © Bernhard Ludewig / SDBI

Die Preisverleihung des European Fashion Award FASH 2017 in der Basilika des Berliner Bode-Museum. Foto: © Bernhard Ludewig / SDBI

Die Preisverleihung des European Fashion Award FASH 2017 in der Basilika des Berliner Bode-Museum. Foto: © Bernhard Ludewig / SDBI

Sonja Litichevskaya, 1. Preis Absolventen European Fashion Award FASH 2017 mit Staatsminister für Europa Michael Roth MdB (von links). Foto: © Bernhard Ludewig / SDBI

Sonja Litichevskaya, 1. Preis Absolventen European Fashion Award FASH 2017 mit Staatsminister für Europa Michael Roth MdB (von links). Foto: © Bernhard Ludewig / SDBI

Katja Skoppek, 2. Preis Absolventen European Fashion Award FASH 2017 und Franco P Tettamanti, Modefotograf und Mitglieder der Jury. Foto: © Bernhard Ludewig / SDBI

Katja Skoppek, 2. Preis Absolventen European Fashion Award FASH 2017 und Franco P Tettamanti, Modefotograf und Mitglieder der Jury. Foto: © Bernhard Ludewig / SDBI

Livia Honus, 3. Preis Absolventen European Fashion Award FASH 2017 mit Claudia Braun, Leiterin Color & Trim, Mercedes-Benz und Mitglied der Jury. Foto: © Bernhard Ludewig / SDBI

Livia Honus, 3. Preis Absolventen European Fashion Award FASH 2017 mit Claudia Braun, Leiterin Color & Trim, Mercedes-Benz und Mitglied der Jury. Foto: © Bernhard Ludewig / SDBI

New risks // The first impulse of many projects was the search for belonging, but the students often returned to the power of personality to design fashion with an optimistic view of the future. “The value of the outsider as a driving force in fashion has been realized again,” said SDBI Director Joachim Schirrmacher, commenting on the winners. “Without them, there is only more of the same. Fashion needs to take new risks or it will lose its authority. The courage to innovate and a curiosity about the world are recreated. Get real!” said Schirrmacher. The award-winning projects focus on concepts exploring fashion’s potential, and have more in common with concept cars than clothing for everyday wear. The European Fashion Award FASH connects young fashion designers with the industry and fully supports the award-winners on their career paths. “For many award-winners, we have opened the door to their career. This year we were once again able to put our winners in touch with the industry,” said Tobias Gröber, chairman of the board at SDBI, who awards the prize.

International jury // The winners of the European Fashion Award FASH 2017 were selected by a jury of international experts from the high-fashion and sportswear, industry, media, and communications sectors. The jury selected the winners using a set criteria over a two-day period. Jury members include Claudia Braun, Head of Color & Trim, Mercedes-Benz; Otto Drögsler, Creative Director, Odeeh; Joachim Schirrmacher, Creative Consultant; Thomas Steinbrück, Creative Director at Reebok; and Franco P Tettamanti, fashion photographer. The meeting was moderated by Helge Aszmoneit from the German Design Council.

Die Preisverleihung des European Fashion Award FASH 2017 in der Basilika des Berliner Bode-Museum. Foto: © Bernhard Ludewig / SDBI

Die Preisverleihung des European Fashion Award FASH 2017 in der Basilika des Berliner Bode-Museum. Foto: © Bernhard Ludewig / SDBI

Der Staatsminister für Europa Michael Roth hielt die Laudatio. Foto: © Bernhard Ludewig / SDBI

Der Staatsminister für Europa Michael Roth hielt die Laudatio. Foto: © Bernhard Ludewig / SDBI

Preisverleihung des European Fashion Award FASH 2017 im Berliner Bode-Museum. Foto: © Bernhard Ludewig / SDBI

Preisverleihung des European Fashion Award FASH 2017 im Berliner Bode-Museum. Foto: © Bernhard Ludewig / SDBI

Die Preisverleihung des European Fashion Award FASH 2017 in der Basilika des Berliner Bode-Museum. Foto: © Bernhard Ludewig / SDBI

Die Preisverleihung des European Fashion Award FASH 2017 in der Basilika des Berliner Bode-Museum. Foto: © Bernhard Ludewig / SDBI

Preisverleihung des European Fashion Award FASH 2017 im Berliner Bode-Museum. Foto: © Bernhard Ludewig / SDBI

Preisverleihung des European Fashion Award FASH 2017 im Berliner Bode-Museum. Foto: © Bernhard Ludewig / SDBI

Die Preisverleihung des European Fashion Award FASH 2017: Joachim Schirrmacher, Mitglied der Jury des European Fashion Award FASH 2017 (rechts) und Moderator Ingo Hoppe (links). Foto: © Bernhard Ludewig / SDBI

Die Preisverleihung des European Fashion Award FASH 2017: Joachim Schirrmacher, Mitglied der Jury des European Fashion Award FASH 2017 (rechts) und Moderator Ingo Hoppe (links). Foto: © Bernhard Ludewig / SDBI

Die Preisträger Hannah Kliewer, Sonja Litichevskaya, Andreas Stang und Lea Schweinfurth während der Preisverleihung. Foto: © Bernhard Ludewig / SDBI

Die Preisträger Hannah Kliewer, Sonja Litichevskaya, Andreas Stang und Lea Schweinfurth während der Preisverleihung. Foto: © Bernhard Ludewig / SDBI

Die Preisträger des European Fashion Award FASH 2017: Andreas Stang, Livia Honus, Sonja Litichevskaya und Katja Skoppek (von links). Foto: © Bernhard Ludewig / SDBI

Die Preisträger des European Fashion Award FASH 2017: Andreas Stang, Livia Honus, Sonja Litichevskaya und Katja Skoppek (von links). Foto: © Bernhard Ludewig / SDBI

Die Preisträger des European Fashion Award FASH 2017: Hannah Kliewer, Sonja Litichevskaya, Andreas Stang, Livia Honus, Lea Schweinfurth und Katja Skoppek (von links). Foto: © Bernhard Ludewig / SDBI

Die Preisträger des European Fashion Award FASH 2017: Hannah Kliewer, Sonja Litichevskaya, Andreas Stang, Livia Honus, Lea Schweinfurth und Katja Skoppek (von links). Foto: © Bernhard Ludewig / SDBI

Die Preisträger des European Fashion Award FASH 2017: Katja Skoppek, Andreas Stang, Hannah Kliewer, Sonja Litichevskaya, Lea Schweinfurth und Livia Honus (von links). Foto: © Bernhard Ludewig / SDBI

Die Preisträger des European Fashion Award FASH 2017: Katja Skoppek, Andreas Stang, Hannah Kliewer, Sonja Litichevskaya, Lea Schweinfurth und Livia Honus (von links). Foto: © Bernhard Ludewig / SDBI

Die Siegerarbeiten werden vom Außenwerber WallDecaux auf digitalen Premium-Plakaten in Berlin, Düsseldorf, Hamburg, Köln und München der Öffentlichkeit präsentiert. Foto: © Ulf Büschleb / SDBI

Die Siegerarbeiten werden vom Außenwerber WallDecaux auf digitalen Premium-Plakaten in Berlin, Düsseldorf, Hamburg, Köln und München der Öffentlichkeit präsentiert. Foto: © Ulf Büschleb / SDBI

Deja un comentario